In a groundbreaking move, Victoria’s Secret is set to redefine its brand image with the release of “The Victoria’s Secret World Tour” documentary. This film, slated to stream on Amazon Prime on September 26, 2023, aims to showcase the work of a new generation of creatives from four major cities around the world: Lagos, Nigeria; London, United Kingdom; Bogota, Colombia; and Tokyo, Japan. By embracing diversity, empowering women, and highlighting global talent, Victoria’s Secret is taking a bold step towards reinventing itself and connecting with a broader audience.
A New Narrative Unfolds
The brainchild of Raul Martinez, the brand’s Chief Creative Director, “The Victoria’s Secret World Tour” serves as a platform to introduce a different narrative that reflects Victoria’s Secret’s commitment to inclusivity and innovation. Martinez emphasizes that while the brand hasn’t forgotten its past, it is ready to speak to the present and showcase a new identity. By leveraging the power of its platform, Victoria’s Secret aims to transcend boundaries and provide a fresh perspective on what it means to be a global fashion powerhouse.
Behind the Scenes: The Making of the World Tour
Global Fashion Takeover
The documentary takes viewers on a captivating journey, offering a behind-the-scenes look at the craft and intimate stories of the VS20. This group of 20 innovative global creatives, hailing from the realms of fashion, film, design, music, and visual arts, converge to curate four distinct fashion shows in the vibrant cities of Bogota, Lagos, London, and Tokyo. With creative freedom at their disposal, these artists collaborate with iconic Victoria’s Secret designs to present collections that reflect their unique voices and perspectives.
A Diverse Cast of Models
The World Tour features a diverse cast of models who embody the spirit of inclusivity and represent the global reach of Victoria’s Secret. Adut Akech, Lila Moss Hack, Honey Dijon, Julia Fox, and Yseult are just a few of the names gracing the runway. Additionally, the documentary sees the return of former angels Adriana Lima and Candice Swanepoel, adding a touch of nostalgia to the new era of Victoria’s Secret.
The Evolution of Victoria’s Secret
Departure from Tradition
The decision to release a documentary highlighting global fashion shows marks a departure from Victoria’s Secret’s traditional approach. In May 2019, the brand announced that it would no longer air its iconic Victoria’s Secret Fashion Show on network television. Eventually, the event was canceled altogether, signaling a need for change and a reevaluation of the brand’s direction. With the World Tour, Victoria’s Secret is embracing a new era, focusing on authenticity, diversity, and empowerment.
A Comeback in the Making
The red carpet event held in New York City to celebrate the World Tour showcased the brand’s determination to make a comeback. Fashion luminaries such as Emily Ratajkowski, Gigi Hadid, and Naomi Campbell graced the occasion, demonstrating their support for Victoria’s Secret’s new direction. The event served as a testament to the brand’s commitment to change and its ability to captivate audiences with a fresh approach.
An Impressive Lineup
The World Tour documentary features an impressive lineup of personalities from various fields. In addition to top models, the likes of Doja Cat, Hailey Bieber, and Priyanka Chopra make appearances, adding star power and further diversifying the narrative. The inclusion of these influential figures reflects the brand’s desire to connect with a wide range of audiences and cement its place as a cultural force in the fashion industry.
Anticipation and Excitement
The World Tour documentary has generated immense anticipation and excitement within the fashion community. Naomi Campbell, who had a significant role in the film, expressed her enthusiasm and praised Victoria’s Secret for its commitment to change. Campbell believes that the documentary will pleasantly surprise viewers and exemplify the brand’s dedication to walking the walk and embracing a new direction.
“The Victoria’s Secret World Tour” marks a significant turning point for the iconic brand. By showcasing the work of a new generation of creatives and highlighting diverse voices from around the world, Victoria’s Secret is redefining its image and connecting with a broader audience. The documentary’s release on Amazon Prime on September 26, 2023, promises to be a groundbreaking moment in the fashion industry, offering a glimpse into the brand’s transformation and setting the stage for a new era of Victoria’s Secret.