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WICKED: Celebrating 20 Years of Broadway Magic

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Since its premiere on October 30, 2003, Wicked has captivated audiences with its spellbinding story and unforgettable music. Now, as the Broadway sensation celebrates its 20th anniversary at the Gershwin Theatre, fans have even more reason to rejoice. From limited edition playbills to exclusive partnerships and special events, the Wicked anniversary celebration is a must-see for theater enthusiasts and loyal fans alike.

WICKED Celebrates 20 Years on Broadway

The Birth of a Broadway Phenomenon

Wicked, based on Gregory Maguire’s novel “Wicked: The Life and Times of the Wicked Witch of the West,” first took flight on Broadway with previews starting on October 8, 2003. The musical, with music and lyrics by Stephen Schwartz and a book by Winnie Holzman, brought to life the untold story of the witches of Oz. The original cast featured Tony winners Idina Menzel as Elphaba and Kristin Chenoweth as Glinda, who breathed life into their iconic roles.

Two Decades of Magic

Since its official opening on October 30, 2003, Wicked has become a cultural phenomenon, captivating audiences with its imaginative storytelling and powerful performances. As it celebrates its 20th anniversary, Wicked has firmly established itself as the fourth-longest running production in Broadway history. The musical has garnered critical acclaim and has been embraced by fans around the world for its timeless themes of friendship, empowerment, and the complexities of good and evil.

Commemorative Playbill: A Collector’s Dream

To mark the milestone anniversary, Wicked has released a limited edition commemorative Playbill. This exclusive memorabilia is available to Wicked attendees during the entire month of October. Fans who can’t make it to the show can also purchase the special Playbill online, ensuring that everyone has the opportunity to own a piece of Wicked history. Each Playbill is guaranteed authentic, sealed in a custom-fitted vinyl pouch with an acid-free backing board, and carefully packaged for delivery.

Exclusive Partnerships and Unique Offerings

In addition to the commemorative Playbill, Wicked has partnered with several brands to create a range of special merchandise and experiences for fans to enjoy. These partnerships include:

1. Hill House Home Dress Collection

Hill House Home, known for its luxurious and comfortable sleepwear, has collaborated with Wicked to create a dress collection inspired by the musical. The collection features designs that capture the essence of the show, allowing fans to bring a touch of Wicked into their everyday lives.

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2. Themed Friendship Bracelets

For fans who cherish the bond between Elphaba and Glinda, Wicked has partnered with a jewelry brand to create four themed friendship bracelets. Each bracelet represents a different aspect of the musical, serving as a symbol of the enduring friendship at the heart of the story.

3. Oz-Inspired Moleskin Journals

Moleskin, renowned for its high-quality notebooks, has crafted a special line of Oz-inspired journals. These beautifully designed notebooks capture the enchanting world of Wicked, allowing fans to document their own adventures and dreams.

4. Afternoon Tea at The Plaza Hotel

For a truly magical experience, Wicked has collaborated with New York’s iconic Plaza Hotel to offer an afternoon tea inspired by the musical. Guests can indulge in a selection of delectable treats while immersing themselves in the world of Oz, making for an unforgettable outing.

The Unforgettable Cast of Wicked

Throughout its 20-year run, Wicked has showcased incredible talent on its stage. The current Broadway cast features Alyssa Fox as Elphaba, McKenzie Kurtz as Glinda, and an ensemble of gifted performers who bring the beloved characters to life night after night. From the powerful vocals of Elphaba to the comedic timing of Glinda, the cast of Wicked continues to amaze audiences with their extraordinary performances.

Looking Back: A Journey of Success

As Wicked celebrates its 20th anniversary, it’s worth reflecting on the incredible journey the musical has taken. From its humble beginnings as a novel to becoming a worldwide phenomenon, Wicked has left an indelible mark on the theatrical landscape. With countless awards and accolades, it has become a cultural touchstone, inspiring audiences of all ages and backgrounds.

The Creative Minds Behind the Magic

Wicked owes its success not only to the talented performers who bring the story to life but also to the creative and producing teams who have crafted its mesmerizing world. Composer and lyricist Stephen Schwartz, book writer Winnie Holzman, and producer David Stone are just a few of the brilliant minds behind the musical’s enduring legacy. Their vision and dedication have made Wicked a theatrical masterpiece that continues to captivate audiences year after year.

Join the Celebration

As Wicked commemorates 20 years on Broadway, fans have a unique opportunity to be part of the celebration. Whether attending a performance and acquiring the limited edition playbill, exploring the special merchandise collaborations, or immersing themselves in the enchanting world of Wicked at The Plaza Hotel’s afternoon tea, the anniversary festivities offer something for everyone.


Wicked’s 20th anniversary is a testament to the enduring power of storytelling and the magic of live theater. With its captivating narrative, unforgettable music, and iconic characters, Wicked has become a beloved part of Broadway history. As fans and theater enthusiasts come together to celebrate this milestone, the legacy of Wicked will continue to inspire and enchant audiences for years to come.

So join the celebration, immerse yourself in the world of Wicked, and experience the magic that has captivated hearts for two decades. Happy 20th anniversary, Wicked!

Additional Information: Wicked has announced a special reunion event where members of the creative and producing teams will gather to remember the process of launching the original production. Guests include composer/lyricist Stephen Schwartz, book writer Winnie Holzman, and producer David Stone. This event will offer fans a unique behind-the-scenes look at the making of Wicked and the incredible journey it has taken over the past 20 years. Stay tuned for more details on how to register and be a part of this extraordinary event.


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