HomeTechnologyAI-Powered Holiday Shopping: How...

AI-Powered Holiday Shopping: How Google is Revolutionizing the Experience

Free Subscribtion

The holiday season is just around the corner, and with the hustle and bustle of finding the perfect gifts for our loved ones, Google is stepping up its game to make holiday shopping a breeze. Leveraging the power of artificial intelligence (AI), Google is expanding its Search Generative Experience (SGE) to provide users with innovative features that will transform the way we shop. From generating gift ideas to creating photorealistic images of products and offering virtual try-ons, Google is revolutionizing the holiday shopping experience.

YouTube video

What is Search Generative Experience (SGE)?

Search Generative Experience is an AI-powered feature introduced by Google that takes traditional search to a whole new level. By incorporating generative AI technology, SGE enhances the search experience by providing personalized and innovative results. Users can opt into SGE through the Google app, the Google home page, or Chrome desktop. Beginning on November 16, SGE will be upgraded to include shopping, allowing users to discover a wide range of products and experiences based on their search queries.

How to Opt In for SGE

To take advantage of the enhanced shopping experience offered by SGE, follow these simple steps:

  1. Visit the Search Labs page.
  2. Click on the option to opt into SGE.
  3. Start exploring a whole new way to shop!

AI-Generated Gift Ideas: Finding the Perfect Present

Finding the ideal gift for someone special can be a daunting task, especially if you’re unsure where to start. Google’s AI-powered SGE now makes gift shopping easier than ever before. By simply entering search terms like “great gifts for home cooks,” users will be presented with a curated selection of gift ideas tailored to their specific interests.

According to Julie Black, Google’s Director of Shopping Product, research shows that 28% of people find holiday shopping challenging because they struggle to find the right stores or products. With SGE, users can now overcome this hurdle and explore a variety of gift categories. From specialty tools to artisanal ingredients, culinary subscriptions, and even cooking classes, SGE offers a wealth of options to choose from. Users can refine their search queries to find ultra-specific gift ideas, such as gifts for home cooks who love pasta or gift ideas for a seven-year-old aspiring inventor.

Exploring Gift Categories with SGE

Let’s take a closer look at how SGE can help you find the perfect gift for that special someone:

- Advertisement -
  1. Start by entering a general search query, such as “great gifts for home cooks.”
  2. SGE will present you with a list of subcategories related to your search, such as specialty tools, artisanal ingredients, culinary subscriptions, and cooking classes.
  3. Click on a subcategory that interests you to explore the available gift options.
  4. Browse through the curated selection of products and select the perfect gift for your loved one.

By leveraging the power of AI, SGE not only simplifies the gift-finding process but also offers users a unique and personalized shopping experience.

AI-Generated Photorealistic Images: Bringing Your Shopping Vision to Life

Have you ever had a specific item in mind but struggled to find exactly what you envisioned? Google’s AI-powered SGE is here to solve that problem. With the upcoming feature to generate photorealistic images, users will be able to bring their shopping vision to life.

Let’s say you’re on the hunt for a new winter coat—a colorful, patterned puffer jacket—but you haven’t found one that matches your vision. With generative AI in Search, all you need to do is search for that specific style and tap the “Generate images” button. Instantly, you’ll be presented with photorealistic, AI-generated images that closely match your desired coat. But the magic doesn’t stop there. You can refine the images in real-time, making adjustments to elements like color or pattern, until you find the perfect match.

How AI-Generated Images Work

The process of generating AI-powered images is seamless and user-friendly:

  1. Start by searching for the specific item you have in mind, such as a colorful, patterned puffer jacket.
  2. Tap on the “Generate images” button to see a range of photorealistic images that match your vision.
  3. Refine the images by entering specific refinements in the text box. For example, if you prefer a colorful metallic jacket instead of a patterned one, simply enter that refinement.
  4. Scroll down to explore a new set of photorealistic images that align with your refined vision.
  5. Once you find an image you love, continue scrolling to discover similar shoppable products.

This innovative feature allows users to seamlessly transition from their imagination to their shopping cart, making the search for the perfect item a breeze.

Virtual Try-On: Ensuring the Perfect Fit

Finding clothes that fit perfectly can be a challenge, especially when shopping online. Google recognized this pain point and introduced virtual try-on tools to improve the shopping experience. Initially launched for women’s tops earlier this year, Google’s virtual try-on feature is now expanding to include men’s tops just in time for the holiday season.

Research conducted by Google revealed that 80% of online apparel shoppers are more likely to make a purchase if they feel confident about how the clothing will look on them. With virtual try-on, users can now get a realistic preview of how a shirt or sweater will look on them before making a purchase.

How Virtual Try-On Works

Here’s how you can take advantage of the virtual try-on experience:

  1. Search for men’s tops from supported brands, such as Abercrombie & Fitch, Banana Republic, J.Crew, and Under Armour.
  2. Explore the wide range of options available from the supported brands.
  3. Choose from 40 virtual models representing different body types, skin tones, heights, and sizes to find the closest match to yourself or the person you’re shopping for.
  4. Get a realistic, AI-powered view of how the product will look on the chosen model.
  5. Make an informed decision and confidently add the item to your cart.

By leveraging AI and virtual try-on technology, Google is bridging the gap between online shopping and the traditional fitting room experience.

Bringing Generative AI into the Cultural Conversation

Julie Black, Google’s Director of Shopping Product, emphasized that this holiday season marks a significant milestone in the integration of generative AI into the larger cultural conversation. With SGE’s enhanced shopping capabilities, Google is revolutionizing the way we shop and empowering users to find the perfect gifts, create photorealistic images, and try on clothes virtually.

As the holiday season approaches, it’s time to embrace the power of AI and make holiday shopping an enjoyable and stress-free experience. Opt into SGE, explore the wealth of gift ideas, bring your shopping vision to life with AI-generated images, and ensure the perfect fit with virtual try-on. Thanks to Google’s innovative AI-powered features, holiday shopping has never been easier.


Most Popular


Please enter your comment!
Please enter your name here

Popular News

The Benefits of Russian Citizenship for Foreigners Who Serve in the Military

As the war in Ukraine continues to rage on, Russian President...

Movie Priscilla: A Captivating Portrait of Love and Fame

In the world of cinema, there are few directors who can...

The Hunter Biden Investigation: What You Need to Know

In recent news, the ongoing investigation into Hunter Biden, son of...


Read Now

Oscars 2024: A Night of Glitz, Glamour, and Outstanding Achievements

Lights, camera, action! The most prestigious event in the film industry, the Oscars, took place on March 10, 2024, at the Dolby Theatre in Hollywood. It was a night filled with excitement, anticipation, and celebration, as the crème de la crème of the film industry gathered to...

Resuming Shipping in the Red Sea: Maersk Overcomes Challenges to Restart Operations

The global shipping industry has been facing significant challenges due to the escalating conflicts in the Red Sea region. In response to missile and drone attacks by the Iran-backed Houthi rebels, major shipping companies like Maersk suspended their operations, causing disruptions in global trade. However, recent developments...

Kim Jong-un and Putin Plan to Meet in Russia to Discuss Weapons

In a significant development that has raised eyebrows worldwide, North Korean leader Kim Jong-un is set to meet with Russian President Vladimir Putin later this month. The purpose of this meeting is to discuss potential weapons deals that could bolster Russia's fighting force in Ukraine. This exclusive...

Google Account Deletion Process: Protecting Your Digital Identity

As we approach the end of the year, it's important to take a moment to review our online presence and ensure the security of our digital identities. In recent months, Google has implemented a policy change regarding inactive Google Accounts, which could potentially lead to the permanent...

The Moon’s Drift: How It Impacts Earth and Our Future

The Moon has long been a companion to Earth. However, recent scientific discoveries have revealed that our relationship with our natural satellite is not as stable as we once believed.

AI Made from Living Human Brain Cells: Revolutionizing Speech Recognition

Artificial intelligence (AI) has been a rapidly evolving field, constantly pushing the boundaries of what machines can achieve. In a groundbreaking experiment, researchers at Indiana University Bloomington have combined living brain cells with computer chips and AI algorithms to create a biocomputing system capable of performing speech...

Why Generative AI is a Game-Changer in Cybersecurity

In today's rapidly evolving digital landscape, the field of cybersecurity faces a constant battle against emerging threats. As technology advances, so do the methods and capabilities of malicious actors seeking to exploit vulnerabilities and gain unauthorized access to sensitive information. In this arms race, the integration of...

NASA’s TEMPO Mission: Revolutionizing Air Pollution Monitoring from Space

Air pollution is a major concern for the health of our planet and its inhabitants. In recent years, there has been a growing need for accurate and real-time monitoring of air pollutants to address this issue effectively. NASA's TEMPO (Tropospheric Emissions: Monitoring of Pollution) mission has emerged...

Ghostbusters: Frozen Empire, 2024 – The Ultimate Guide for Fans

Ghostbusters: Frozen Empire is an upcoming American supernatural comedy film directed by Gil Kenan, best known for his work on "Monster House" and "City of Ember." The movie acts as a sequel to the highly successful Ghostbusters: Afterlife, which was released in 2021. As the fifth installment...

World Heart Day 2023: Prioritizing Heart Health for a Fulfilling Life

The heart is not just a pump; it serves as the central hub of our body's functions. It's the engine that keeps everything running smoothly. That is why World Heart Day is observed every year on September 29 to increase public awareness of preventive strategies against cardiovascular...

The Global Economy Heading for Challenging Times Ahead: World Bank Report

The global economy is facing a turbulent period, with the World Bank warning that it is heading for its worst half-decade in 30 years. According to the latest "Global Economic Prospects" report released by the organization, global growth is expected to slow for the third consecutive year...

The Growing Risk of Regional Conflict in the Israel-Palestinian Conflict

The ongoing Israel-Palestinian conflict has reached a critical point, with the risk of a wider regional conflict looming. Former NATO Commander James Stavridis has expressed deep concern about the escalating tensions between Israel and Lebanon, warning that the conflict could soon expand beyond its current borders. This...

Global News