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Kylie Jenner Launches New Fashion Brand ‘Khy’: A Game-Changing Move in the Fashion Industry

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Kylie Jenner, the 26-year-old beauty mogul and member of the iconic Kardashian-Jenner family, has once again made waves in the fashion industry. After conquering the world of cosmetics with her immensely popular brand Kylie Cosmetics, Jenner has ventured into the realm of fashion with the launch of her new clothing line, ‘Khy‘. This exciting new venture showcases Jenner’s unique sense of style and aims to redefine the concept of a designer brand by offering creativity, quality, and accessibility to a broader audience.

Kylie Jenner covers ‘WSJ Magazine’

Breaking Barriers and Redefining Fashion

Khy, a name creatively inspired by Jenner’s nickname, seeks to break down barriers and redefine the meaning of a designer brand. With this new venture, Jenner aims to provide customers with the opportunity to experience fashion through new designers and brands, all at a more accessible price point. The brand’s vision is to create a platform that embraces limitless possibilities while maintaining a commitment to creativity and quality.

“Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, with creativity and quality at a better price,” Jenner shared in a press release.

A Collaborative Approach

Khy is not just a solo endeavor for Jenner; it is a collaborative effort that involves partnerships with designers, iconic brands, and influential cultural figures. By collaborating with a diverse range of creative minds, Khy aims to bring fresh perspectives and a wide array of styles to its collections. This approach ensures that the brand remains dynamic and relevant, appealing to a broad audience with different tastes and preferences.

The Debut Collection: A Fusion of High Fashion and Accessibility

Kylie Jenner covers WSJ Magazine November issue

For its debut collection, Khy has partnered with Namilia founders Nan Li and Emilia Pfohl to create a stunning 12-piece capsule collection. This collection features faux-leather pants, coats, tops, and basics that showcase the brand’s commitment to high-quality materials and impeccable craftsmanship. With prices ranging from $48 to $198 and sizes available from XXS to 4X, Khy ensures that fashion is accessible to individuals of all backgrounds and body types.

A Sneak Peek: Kylie Jenner’s Signature Style

To give fans a taste of what to expect from Khy, Jenner recently teased the launch with a captivating campaign photo posted on Instagram. In the photo, she effortlessly styles a black leather moto trench coat from the collection with a pair of vibrant red Eva pumps from Ferragamo’s Pre-Fall 2023 collection. This snapshot perfectly encapsulates the high-low fashion aesthetic that Khy embodies, blending luxury and affordability to create unique and stylish ensembles.

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Kylie Jenner: A Fashion Icon in the Making

Jenner’s foray into the fashion world with Khy is not surprising considering her growing presence and influence in the industry. Over the past few years, she has become a front-row fixture during Fashion Month, attending shows for renowned brands like Schiaparelli, Loewe, and Prada. Her impeccable sense of style and ability to make bold fashion choices have garnered attention and admiration from fashion enthusiasts worldwide.

Collaborating with Fashion Icons: Jean Paul Gaultier and Acne Studios

Jenner’s fashion journey has been marked by remarkable collaborations with esteemed designers. In May, she was chosen as the face of Jean Paul Gaultier, a legendary fashion brand renowned for its innovative and boundary-pushing designs. This partnership showcased Jenner’s ability to captivate audiences with her unique style and presence.

More recently, she starred in a campaign for Acne Studios’ Fall/Winter 2023 denim collection, further solidifying her status as a fashion icon. These collaborations highlight her versatility and willingness to explore different facets of the fashion industry.

Khy: A Brand with a Purpose

Beyond its commitment to creativity and accessibility, Khy also aims to make a positive impact on the fashion industry. The brand’s focus on sustainability and ethical practices ensures that every piece created is not only stylish but also environmentally conscious. By prioritizing sustainability, Khy sets an example for other fashion brands and encourages consumers to make conscious choices in their fashion purchases.

Looking Towards the Future

As Khy makes its highly anticipated debut on November 1, the fashion world eagerly awaits the innovative designs and fresh perspectives that Jenner and her collaborators will bring to the industry. With her unwavering confidence, strong vision, and dedication to quality and accessibility, Jenner is set to revolutionize the fashion scene and solidify her status as both a beauty and fashion mogul.


Kylie Jenner’s new clothing line, Khy, represents a significant milestone in her fashion journey. With a commitment to creativity, quality, and accessibility, Khy aims to redefine the meaning of a designer brand and make fashion more inclusive. By collaborating with designers, iconic brands, and influential figures, Jenner ensures that Khy stays at the forefront of fashion trends and continuously offers unique and diverse collections. With sustainability as a core value, Khy sets an example for the industry and encourages consumers to make conscious fashion choices. As Khy prepares to launch, the fashion world eagerly awaits the exciting designs and fresh perspectives that will undoubtedly make a lasting impact. Jenner’s passion for fashion and her ability to make bold fashion statements position her as a true fashion icon in the making.


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